anuga

This fall, LA STRADA made waves at the 2013 Anuga fair, the most important meeting platform of the international food business. The LA STRADA fashion corner caught the eye of the visitors with a simple, yet chic display of black and white vintage walls, vividly colored by our fashionable packages and stylish coolers.

Many of the 155.000 trade visitors who were intrigued by the display and decided to taste LA STRADA were swept away by the feel and taste of the ice creams and sorbets. We shared the story of the brand and talked about the original ice cream cocktails invented especially for LA STRADA with some of the most important people in the food industry, who loved our product and were impressed with the entire LA STRADA sensorial experience.

The LA STRADA bike was, of course, one of the stars of our presence at Anuga, urban, cool and so stylish!

IMG_0678 IMG_0679 IMG_0683 IMG_0684