In October 2012, La Strada team flew to Paris to be one of the 6.000 exhibitors at SIAL, The Salon International de l’Agroalimentaire, the largest food innovation observatory in the world.
La Strada was present at SIAL next to some of the biggest food brands in the world. We’re talking grocery, dairy products, meat, beverages, wine, frozen foods and gourmet products. More than 150.000 visitors from 200 countries (including North and South America, UE, Middle East, African and Asian countries) came to SIAL to find out what is new and tasty in the food industry.
We loved to be there, it was a very inspiring and lucrative experience! The visitors of the fair were invited to taste different combinations of La Strada flavors and the feedback we got was amazing! Hundreds of people were happy to meet us and thought that our ice creams and sorbets are delicious, special and memorable. Our stand was crowded from opening till closing, we made many friends and we can’t wait to go back to Paris for SIAL 2014!