In January 2013, La Strada said hello to Lyon as an exhibitor at the 30th edition of Sirha (Salon International de la Restauration, de l’Hôtellerie et de l’Alimentation ), where the newest trends and innovations in food service sectors are presented.
La Strada Contemporary Gelato was one of the 3.000 exhibitors present at the international exhibition. More than 185.000 visitors stepped into the huge Eurexpo area in Lyon, almost 20.000 chefs from all over the world were present to get in touch with the best ingredients and delicious products available. And we are proud to say La Strada was one of them!


We introduced La Strada to the Sirha visitors with a memorable stylish aisle with bar stools and a romantic black and white decor. People were invited to take a seat and taste any of the smooth delicious La Strada ice creams and sorbets in all combinations possible. They were all appreciated and savored, we made new friends and we can’t wait.


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